What Is the Difference between a Logo and a Slogan

A logo is a noticeable design compromising of a symbol, name, specified colours, fonts, and icons. It is your business’s visual identity. A slogan is a memorable phrase or motto intended to be a repetitive expression of a purpose or promise. A slogan aims to subliminally persuade customers into buying a product or service by […]

How to Attract New Customers

As a business owner, you are more than aware that your client base is the lifeblood of your company. A steady stream of new customers allows you to grow your business and fulfill your company vision. There are a few steps you can take to attract new clients. Identify Your Ideal Client It is easier […]

What Is A Slogan?

Very simply put, a slogan is one of the fundamental components of marketing, advertising and branding. It is a strategic tool that makes your brand more memorable and adds credibility to your products and services The definition will be “A catchphrase representing a product and a company, communicating the key message you want consumers to […]

Is Graphic Design a Dying Career?

Graphic Design is not dying, but it is changing at a rapid pace and even though the industry is set to grow as it recovers from the pandemic, it is estimated to shrink by 4% by 2029. Graphic Designers are mainly concerned about DIY programs like Canva or Wix and the decline in demand for […]

Types Of Content For Your Blog

We are going to talk about a few ideas to use in your blog to attract more traffic and generate more results for your company. Blog content is text developed on a particular topic and published on your website. It should be updated on a regular basis and displayed from most recent to least recent. […]

How To Get A Career In Graphic Design

Have you ever wondered how to get a career in Graphic Design? You are definitely not alone. With many creatives rethinking their career options after a difficult time, there is a lot of competition out there currently, but also a lot of opportunities. There are a variety of routes to consider taking to get to […]

How To Create Work-From-Home Routines

No matter in what industry you are in, many of us have become familiar with the challenges and benefits of working remotely from home. Studies have shown that remote workers can be more productive and profitable than in-house employees. Yet there is a learning curve to remote work, and those of us who have made […]

POPIA Compliance

With the enforcement of the Protection of Personal Information Act of 2013 (PoPO) on the horizon, business owners and leaders need to re-examine the way they handle and process data. In essence, PoPO seeks to ensure that all South African institutions operate responsibly when managing, collecting, processing, storing, and sharing personal information. The act holds […]

Fundamentals For Marketing Your Business With No Money

Many business owners think because they do not have much money to spend on marketing that there is not much they can do to promote their business. This is normally not the case. Marketing is not about how much you spend but about what you do. Where large corporations may do high-profile television, radio, and […]