What Is A Slogan?

Very simply put, a slogan is one of the fundamental components of marketing, advertising and branding. It is a strategic tool that makes your brand more memorable and adds credibility to your products and services

The definition will be “A catchphrase representing a product and a company, communicating the key message you want consumers to associate with your brand.” A unique and strategic slogan allows your business to be in the front lines and become relevant and memorable to a worldwide audience.

A slogan must relate to your brand, and it must paint an invisible picture of what your brand stands for. It represents the essence of your business, its mission, vision and goal. Though slogans are often just a few words, they can take hours, weeks and even months to perfect.

To start thinking about your slogan, look at your logo, use that visual as your inspiration. What words and phrases come to mind when you are looking at it? If you are yet to find a logo for your brand, we at Foxx Design will create an amazing corporate logo for you.

Another great way to come up with a slogan is to go with literal and symbolic representations of your business.

Types of Slogans

Here are some examples of different types of slogans available with some examples

Business Slogans
Business slogans are informational and the purpose of them is to convey the values of your brand. Whether it is confidence, self-love, trust, a revolution, communicating these values helps a business better connect with its user. Here are some great examples:

Meaw Mix: “Tastes so good, cats ask for it by name.”
KFC: “Finger lickin’ good.”
Lay’s: “Betcha can’t just eat one.”
Zara: “Love your curves.”

Descriptive Slogans
This type of slogan is a phrase on what your business stands for. Descriptive Slogans should be something that consumers can visualize. If you aim to send a clear and literal message to your consumers, these slogans are the way to go. Here are some great example:

Walmart: “Save money, live better.”
The Mosaic Company: “We help the world grow with food it needs.”
Cadbury Dairy Milk: “A glass and a half of milk in every bar.”
Paul Masson: “We will sell no wine before its time.”

Persuasive Slogans
It is a compelling message to convince potential customers to give your product or service a try. Explain why and how the brand can be beneficial to them. Here are some great examples:

Burger King: “Have it your way.”
L’Oreal: “Because you’re worth it.”
KitKat: “Have a break, have a KitKat.”
MasterCard: “There are  some things money can’t buy. But for everything else, there’s MasterCard.”

Creative Slogans

Creative slogans spark and increase the response of customers. These kind of slogans are meant to inspire and entertain. Here are some great examples:

Maybelline: “Maybe she’s born with it. Maybe it’s Maybelline.”
Ronseal: “It does exactly what is says on the tin.”
Bounty: “The quicker picker upper.”
Tide: “Tide’s in, dirt’s out.”

Emotive Slogans

These spark an emotional response among users. These slogans are more than selling a product or service, they make you feel something. They are normally short, but they require extensive psychological research time to ensure that it evokes the right emotion for what the brand represents. Here are some great examples:

BMW: “Sheer driving pleasure.”
DeBeers: “A Diamond is forever.”
Disneyland: “Where dreams come true.”
Tesco: “Every little helps.”

The Difference Between a Tagline and a Slogan

There is often some confusion on the difference between a tagline and a slogan. You’ll notice that there are sometimes interchangeable. Here are the key differences between a tagline and a slogan.


A tagline is a small phrase used to communicate a brand’s value. Companies use taglines in marketing campaigns to connect to their customers. Taglines tell customers about the overall company without mentioning the product or service they offer. Examples of taglines:

For a mattress company: Sleep better.
For an ebook company: Read on the go.
For a baking food box subscription: Bake memories.
For an online food blog: Recipes that merit sharing.
For a puzzle book company: Be puzzled.
For a sneaker company: Run faster.


A  slogan is an attention-grabbing statement used to promote a brand’s product and services. These short sentences share the company’s reason for existing and overall mission to the public. Companies use slogans to tell their customers what they want them to associate their brand with. Slogans use a combination of persuasion and descriptive appeal to consumers. Examples of slogans:

Chocolate that’s good for you
The dinner of men
Try not to eat the whole bag
The sparkliest litter out there
Your town’s news in the palm of your hand
We deliver
It’s a good day to be fit

What Makes a Good Slogan

Memorable: It is simple, brief, can be funny and it sticks out in all of your users minds after only having only heard it once or twice.

Friendly: It creates a positive and approachable image for the business. The best slogans are lively and positively persuasive, which leaved a lasting impression on customers

 Understandable: It explains the essence of a company or product clearly. By only reading a few word, customers should understand what they can receive or feel when they buy a product or enlist a service

Unique: It makes the company stand out. I great slogan highlights the best features of your business. It shows your product and services are different and better than competitors

Clear: The most effective slogans compliment your brand identity or product in a clear and simple way

Powerful: Make your users feel something. Ensure your language makes you audience want to take action.