We live in an age of “do it yourself”. The internet has made almost anything possible, from learning to fix your own washing machine on YouTube to how to fix a coding line on your company’s website.
The same concept applies to website design. With sites like Squarespace and Wix, it seems easier than ever to make your own Custom Website with all the design aspects you want. Unfortunately, Website Design is a little trickier than you might think. While it might be tempting to just DIU a website, it is actually better to leave the work to the professionals. Here are a few reasons why it is better to hire a Web Designer than using Wix.
While sites like Wix are “fully customizable” as a marketing tactic, the truth is, they aren’t really fully customizable if you aren’t a Website Designer. Custom websites take time to build and require a general working knowledge of coding.
If you have not heard, SEO optimization is key to making sure your website performs as expected. While SEO tools on website builders work fine, they don’t actually understand SEO optimization. A website designer on the other hand can recommend the best ways to use keywords and where each keyword should go making your site SEO friendly in no time.
Digital Marketing Know-How
Do you know that the way your products or service look on your website actually impacts sales and return on investments? It is no longer true that just any old image and come copy will do. Website designers know all about digital marketing and can make sure that your site is built in a way that converts and gets you more customers and clients. Site builders simply do not have the ability to tell you if that image of the deck you stained for a client will help you get more clients.
Eye For Design
Website builders might tell you that they can make sure that your site looks professional, but they can’t tell you if the type of text you choose for the headers of each page clash with the text chosen for the body copy.
Website designers know what good digital design looks like. They understand colors, fonts, layout, and how they all work together to present your brand. This is something that a website designer simply can’t duplicate. It is always better to go with a creative professional than a pre-built template.
Help With Site Optimization
Do you know the site your photos have to e so your site doesn’t get dinged by google? Do you know the pieces of code you have to install to make sure that your Square Payments go through properly? Unless you are a Website Designer, we bet the answer to these questions is most likely no.
This is where a website designer becomes worth their weight in gold. They will know all the ins and outs of optimizing your website for both search engines and the customers and your customers and clients. Lean on their expertise to ensure that your website performs in the best way possible.
Contact Foxx Design for a quote on your new website (or a re-design on your old website)