Ways to Market Your Business during the Holidays

It is the holiday season. Now is the time to get organized. Here are a few things you can do to be more memorable this holiday season.

Prepare Your Calendar

Make sure each holiday is marked on your calendar. You want to prepare seasonal content for each holiday, get online, and promote online. Create your holiday social media calendar well in advance, as you need to keep in mind that your team will be taking time off. The more you plan ahead, the better.

Offer a Sale

The easiest way to make the most of the holiday season is with a sale. Make sure you know which products you’re going to discount before the holidays and by how much, and prepare your marketing material.

Throw In A Gift

A great way to sweeten the deal and show that you’re not just cutting prices but also celebrating a holiday is to give your customers a gift. This can be something as simple as an information product or coupon, or as complex as branded corporate gifts. But make your customers that you are celebrating with them.

Create a Video Or A Few

If you are not using video to promote your business, you are not making the most of all the marketing power the internet has to offer. You do not have to spend hours fiddling around with editing software. Platforms like Promo now make it very easy to create a video by choosing from pre-shot and pre-edited high-quality footage. Share it and start making the next one.

Stay Active on Social Media

The holiday season is not the time to take a social media vacation. You’ll need to be active on all your usual platforms, preparing your audience for the next holiday and priming them to buy. Encourage your Facebook followers to share your video and have plenty of good pictures to share on Instagram.

Send a Personal Email Sharing Your Story Of The Year

Don’t forget good old-fashioned email marketing! An inbox can feel more personal than a public post so write up a good story related to your business and thank your customers for being part of it. And don’t forget to include a call to action.

Decorate Your Storefront

You might not have to run out and buy some items, but you should add some banners to your website, adjust the design of your store window and get festive with your packaging. Customers should feel that they are making the most of a time, limited opportunity, even if there’s another one just around the corner.

Update Your Goals

As you approach the end of the year, this is also an excellent time to take another look at where you are. Review your goals, set new ones, and update your content so that it looks fresh and up-to-date. The holiday season is the perfect time of year to shift gears and change direction.

Show Your Personality

And don’t forget that the holidays are a time of fun. Don’t be afraid to let your hair down and enjoy yourself. You might not be able to party with your customers, but you can joke around with them, be yourself, and build a real relationship that will take you right through to next year’s holiday season.

The holiday season is inclusive, no matter which one you are celebrating. Incorporating a little bit of holiday cheer into your marketing strategies during these months will make you more relatable ad memorable to your customers and audience. Take the time and complete the additional work and make sure that you and your team are not missing the best opportunity to connect more authentically with customers.