Reasons Why Cheap Printing isn’t Worth the “Savings”

We all want to cut costs wherever possible with our marketing expenses, and getting the best deal on printing is an obvious place to start, especially if you have a lot of prints planned for the year.

Are the savings you can obtain with a cheap printer worth it? We at Foxx Designs don’t think so as we know that delivering value represents more than a box of freshly inked papers.

If you have a good printer, you can say “yes” to these points. If there are too many points that are no, we would suggest finding a new supplier.

I Can Count On Getting My Quote Request back Within 24 Hours

Once a printer fully understands what you want to accomplish, it’s a matter of plugging in numbers for materials, equipment, and time. Writing a quote is easy for an experienced printer to do. There is very little reason to wait more than a business day for a quote (if it is not a very custom request).

I know I Can Always Call and Get My Print Questions Answered. If They Are Not Sure, They will Call Me Back with an Answer within A Few Hours

When you call your printer with a question, it should be easy to access a knowledgeable person who understands your print job. A print company should have a well-oiled process for managing the customer experience. Instant answers are nice to get, but it’s reasonable to expect them to provide you with a confident answer within a business day.

I Know My Printer Is Available With Suggestions To Help Me Get The Correct Product.

If you cannot talk directly to a printer or experienced account representative for printing recommendations, stop right there. If you proceed any further with submitting your order, you are accountable for what is printed. No one will help you when something is wrong, looks funny, or isn’t what you expected.

You want a printer who works directly with you when making the final selection on paper, ink, and other customizations. If they are local, you have the advantage of reviewing samples to their office and perhaps even see their equipment and meet the staff. Personal interaction also builds rapport, which is important for all successful business relationships.

I Get My Proof within 24 Hours

You are sent a soft/digital proof before full production begins. A Proof is produced in the first stage of printing called set-up. The printer translates the files you have provided to work with the presses. Because of well-accepted printing standards for ink colors, most proofs are now digital. That means a printer who has all the files and specifications for a job can quickly generate the proof.

There is little reason why a well-run printing shop can’t turn this around to you within two business days. A delay in this step can indicate what may also happen with the entire print job. Perhaps the shop is not managed well, understaffed, or very busy. If it is the latter, then you should be notified up-front to when you can expect the proof.

My Proof Is the Right Size, Cut and Folded With No Errors

A good printer aims to provide you a proof without any errors. Sometimes there are errors in the content, like typos and missing information. Other errors can happen during the production of the proof during setup. The printer has to ensure what you’ve designed in the file sent to them is accurately translated to the orienting press’s language so it will produce the printed version that you want. Small things like a slightly different font type or size can affect the text wrap and push the bottom line of the text of the page. A printer should catch that on a proof before forwarding you. However, when you sign off on a proof that means you agree to all of it your mistakes and the printers.

When I Approve A Proof I Know That It Will Go Into Production Immediately

A printer isn’t necessarily “holding” the presses and their breath for you to return an approved proof. They have however placed your job into a production schedule, so when the proof is returned the print run can quickly begin. Because of a printers’ schedule, it is important to respond quickly to proofs. Significant delays in this step could mean losing your “slot” for printing. A proof that is one day late can push the original run into the following week. A printer may juggle jobs around to fit yours back in, but that is not the norm.

My Printer Knows My Personal Print Quality Requirements

Opening a box that contains a new print order feels a little like Christmas. You know what’s inside the present, but you’ve waited and for so long it’s what to want. The feelings of pleasure or disappointment soon follow.

Everyone evaluates the quality of a print differently. What looks great to one person can look awful to another. A good printer wants to make sure the right person is satisfied.

My Project Due Date Is Not Considered a Suggestion, It’s A Real Due Date

Timeliness is huge for marketing on many levels. There are moments optimal for action, and when pieced don’t align at that time, the opportunity is lost. If you’ve worked hard to create an integrated marketing strategy that incorporates print, getting what you need on the agreed-upon date is not a suggestion. People rise to the level of expectation you set for them. An expiation that’s good for any time-sensitive and critical task is to ensure the doer understands the deadlines and the consequences. If any hesitation starts to leak our when discussing this, look for another printer.

If Something Goes Wrong With My Job, I Know I Will Be Contacted Promptly And Given Options To Resolve The Issues

Have you ever thought your print order would arrive shortly and then a week goes by and then another, you call the printer and find out, there’s a problem? The first thing that pops in your head is why didn’t notify you. As a customer, it’s not your responsibility to solve your printer’s problems, but you should be informed about them if it changes the status of your job. A good printer will notify the customer of a delay is even possible and what they are doing to address it. If it’s something they cannot fix themselves in a reasonable amount of time, they should have options for you to consider. If could be using a different printer they recommend or altering a custom element they can do instead. Problems or setbacks will happen, both with good printers and cheap printers. It’s the number of problems and bow they deal with them that make all the difference. A cheap printer tells a customer, tough luck. A good printer has backup systems, options, and resources so the job continues forward with little delay.

When My Job Is Completed, I Will Either Be Called to Pick It Up, Or It Will Is Delivered.

The simple gesture of notifying a customer their order is ready speaks volumes. A print shop that is proud of its work wants the customer to see it as soon as possible. The approval at this stage marks the job as complete. It should not be a mystery if the order is ready. Also, it should be clear if you are picking it up or if it’s being delivered. You need the right person to review the print products promptly so if there are any issues with it, the print shop is notified immediately.

My Job Is Boxed Correctly For Delivery. Version Are Separated, Packed Appropriately, and Is In a Good, Sturdy Box.

Similar o notifying customers’ order is ready, how the documents are packed for transports says a lot about the care the print shop takes in serving you. Any printer that asks you to supply your own rubber bands, boxes, or delivers your materials in a used plastic bag is way off-base. Good printers have standard boxes with lids designed to handle the most common dimensions of documents in the print order.

Finding a good and reliable printer can take a lot of weight off your shoulders. You can be confided the job will get done in the timeframe you need, with little hassle. What is the value of piece-of-mind to you? The difference in cash you might save with a cheap printer may not add up. At Foxx Design we strive to ensure that all points mentioned are met.