The impact of a high-quality business card cannot be overstated and there is a reason why they remain popular even in today’s digital age. They are a great networking tool and can be used to impress anyone that you meet, but in order to get the most out of your business card, it needs to have a good design and a good business card size.
The Science of The Perfect Business Card
There is actually a science to the perfect business card and business card size and it is important to be aware of what works and what does not – a study revealed that 40% of people had a negative perception of a company because of the quality of design on their business card. As you might expect, different industries and professionals had different ideas of what made a great business card so you need to keep this in mind when designing your own.
There are a few tips to keep in mind though which can be applied no matter what industry you work in, they are:
• Less is more
• Use an easy to read font
• Space out text
• Only include important information
• Logo no larger than 25% of the business cards
Business Card Colour
Colour is a very important decision to make. It is hard to go wrong with white as a background because it is crisp, classic, and professional, plus the mind processes colour before words or shapes so it is good if you want people to focus on the text as quickly as possible. Other good colours for a business card are yellow (optimistic), deep shades of green (prestige), peach (peaceful), and blue (classic, trustworthy and versatile)
Designing Your Own Business Card
It is a good idea to use a business card printing specialist, as often these places have design templates that can make it quick and easy to create professional-looking business cards. They also give you the ability to try different designs and you could then ask for feedback to identify the best option.
Business cards remain highly effective for all professionals, but you need to take your time with the design and this could have a huge impact on your success.
At Foxx Design, we create the perfect business card, with the perfect business card size. Our high-quality business cards will surely leave your client with a smile. Trust us with your business card printing.